Book: Everybody Lies: Big Data, New Data and What the Internet Can Tell Us about Who We Really Are
It would be difficult to find someone who hasn’t googled an embarrassing question. But, did you know? That data is stored in our digital footprint, and can say a lot about human behaviour. In Seth Stephens-Davidwitz book “Everybody Lies: Big Data, New Data and What the Internet Can Tell Us about Who We Really Are”, Stephens-Davidwitz dives into the world of big data and online activity.
Some questions to get you started
- What’s your perspective on big data?
- Would you dare the share the last thing you Googled?
- Do you think how people represent themselves and what they search for on the internet are intrinsically different?
- How can we as PR people tap into this to help build mutually beneficial relationships?
- What are the ethical implications of tapping into search engine metrics?
