The purpose of the CPRS accreditation process is to assess a member's experience and competence in the professional practice of public relations and to recognize this achievement through the designation of APR – accredited in public relations.


The CPRS accreditation process is a measure of your experience and competence in the field of public relations. You may pursue this recognition once you have satisfied the following eligibility requirements:

  • you are a member in good standing of the Canadian Public Relations Society;
  • you have been employed full-time in a public relations position for at least five years;*
  • you spend at least half of your professional time involved with specific public relations activities.

* Equivalent work credit (up to six months) may be awarded for a public relations practicum or co-operative education experience successfully completed while attending a recognized college or university.

As a candidate for accreditation, you must satisfactorily complete the three-part accreditation process and subscribe to the CPRS Code of Professional Standards. Upon successful completion, you will be recognized as an Accredited Public Relations practitioner and authorized to use the APR designation.

Accreditation Information Session

Every year, CPRS Calgary hosts an accreditation information session to provide valuable information to candidates interested in learning more about the process. Stay tuned for details of our upcoming accreditation information session.

If you have any questions about the accreditation process please send a note to the CPRS Calgary Accreditation Chair.

To me, an APR says the practitioner grasps all aspects of effective communication; from the effective use of research and analysis to the strategic application of that knowledge to achieve desired goals. It’s a personal achievement I’m very proud of, and I enjoy having the opportunity to support our profession and our society through explaining the APR to people who see the initials on my business card.”

Henry Stevens, APR
Vice President
NATIONAL Public Relations