For the current program year, the mentorship program started in December 2012 and will run until June 2013. The mentors and their mentees meet throughout the winter and spring in one-on-one meetings and once or twice at a meeting with the entire group of mentors and mentees.
- Mentor/mentee to meet once per month in person.
- Topics can be arranged in advance or meetings can be more freewheeling.
- Venue could be a coffee shop, office, before/after CPRS events, etc. Skype is also an option for “face-to-face” contact.
- At least one phone call or email per month – each way.
As a mentee, you will reap significant benefit from this program, including:
- Learn from the experience and expertise of seasoned professionals
- Have a sounding board for projects, presentations, resumes, interviews, etc.
- Network with professionals in Calgary’s PR industry
As a mentor, you receive a number of benefits, including the opportunity to:
- Receive accreditation maintenance points (worth one maintenance point/year)
- Give back to the profession/share your experiences with up-and-coming practitioners
- Learn more about new technologies and techniques from graduating students
We are currently looking for public relations practitioners who are interested in becoming mentors for the 2013/2014 program year. For more information, please contact our CPRS Calgary Mentorship and Education Chair.
Pathways to the Profession
In the fall of 2011, the Canadian Public Relations Society officially launched Pathways to the Profession™: An Outcomes Based Approach Towards Excellence in Canadian Public Relations and Communications Management Education.
This program was developed by the CPRS National Council on Education over three years in co-ordination with the academic and professional public relations communities.
With the number of new or expanded public relations (PR) and communications management (CM) programs on the rise across Canada, CPRS acknowledges that the profession has an interest in how future practitioners are taught at all levels of academia. As an advocate for the PR industry, CPRS has taken an important step towards greater involvement in post-secondary public relations education.
By developing the Pathways program, there is an opportunity to strengthen the partnership between industry, the academic community and graduates. The Pathways takes a modern, forward-looking approach to PR education, focusing on what students will contribute to the workforce upon graduation.
Pathways to the Profession provides post-secondary institutions an opportunity to become formally recognized by CPRS for a period of five years. Academic institutions considering developing a PR or CM program will be able to create their curriculum with the Pathways guidelines as a tool to ensure that their programs produce highly skilled public relations practitioners.
The pace of change within the business environment demands that PR professionals continually upgrade their skills. Many educational opportunities are available in Calgary and Western Canada through on-site education as well as through distance learning.
CPRS Calgary strives to support communicators throughout their careers – from students to junior, intermediate and senior practitioners – by providing this educational resource.