SAIT reveals first new brand in almost two decades By Melanie Simmons, Public Relations Specialist, SAIT What is your brand? How do you stand out from the crowd? Today, brand is the essence of a product or service — how an audience relates to it. Earlier this month, the third largest post-secondary in Alberta pulled…
Come Prepared for Glenna’s ‘Chose Your Own Adventure’ Session on Building Your Personal Brand Wednesday, president of Cross Wise Communications Glenna Cross, ABC, MC will be presenting Building Your Personal Brand, an audience-driven evening of learning geared towards job searchers – both those who are currently looking and those who will be looking in the…
Does the PR accreditation matter? We asked employers Experienced communicators across the country often ask themselves an important career question this time of year; is it time I finally pursue public relations accreditation? The deadline to apply for the Accredited in Public Relations (APR) is Dec. 1. Information about the accreditation process can be…
by Jenn Gardiner For any public relations practitioner., evaluation measures the effectiveness of a message, proves the value of the practitioner, and gives insight into how to better communicate with audiences. Few opinions on how best to evaluate have been as widely accepted as the Barcelona Principles. The Barcelona Principles are a set…
With the hustle and bustle of the holiday season upon us, it’s important to reflect on the goals we set for ourselves in 2016. As President of CPRS Calgary, my primary mandate is to ensure members are getting value from their membership. At our 2016 Annual General Meeting, the Board committed to providing more opportunities…
Welcome to 2017! I hope all members enjoyed some down time with family and friends over the holidays and are ready and energized to take on the New Year. This year, CPRS Calgary will continue to focus on providing value to members as we work to achieve the objectives set out at our 2016…
March is Membership Month at CPRS CPRS Calgary is hard at work to bring our members even more benefits and value than last year. New to CPRS? If you join CPRS in the month of March there are added benefits for you to enjoy: You’ll receive a 12-month subscription to PRSA’s Public Relations Tactics courtesy…
Calgary Legacy Scholarship Deadline: March 30, 2017 Click Here for an Application The Scholarship The $1,000 Scholarship is awarded annually to a student studying public relations/ communications in a recognized program at one of Mount Royal University, University of Calgary or SAIT Polytechnic. In addition, the winner will receive complimentary CPRS membership for year three…
The Top 4 Benefits of Joining CPRS The end of March as Membership Month is fast approaching. Whether you are thinking about joining yourself or you need one last nudge to send that encouraging email to friends and colleagues to sign up, here are the top benefits of joining CPRS. 1) Networking Networking is arguably…
You like a challenge. An experienced professional communicator, strategic thinker and problem solver, perhaps the Accredited Public Relations (APR) designation is something you’ve considered pursuing in the past. Maybe your goal is to expand your network of experienced professionals locally and across the country. Or broaden your knowledge and understanding of the profession, displaying ambition, competence, ethics and…