When: Wednesday April 20, 2022, 11:30 am– 12:30 pm
Where: Online via Zoom
Cost: CPRS Calgary Members: $10, CPRS Students: $5, Non-Members: $25
Register: https://www.eventbrite.ca/e/whats-helpful-in-social-media-research-tickets-290948935097

Description:

Dr. Ran Ju will present findings on social media from ten years of recent research. The findings provide a macro-level understanding of social media from a public relations perspective and can provide insights for practitioners.

You will learn:

  • Trends in research on social media.
  • The heavy use of social media for crisis communication.
  • The social media platforms most researched.
  • About the paradigm shift social media represents to public relations – shifting from an organizational perspective to a public one.
  • Future directions in research, which include social media for internal public relations.
  • From participants about their perspective on what research has been done and what can be done in the future.

Join us to continue the conversation!

Participants will receive a link to the study prior to the webinar.

Our Presenter:

Ran Ju, PhD, APR

Assistant Professor, School of Communication Studies, Mount Royal University

Dr. Ran Ju earned her Ph.D. from Scripps College of Communication, Ohio University. Ran is an Assistant Professor of Public Relations at the Faculty of Business and Communication Studies, Mount Royal University. She also earned the Accreditation in Public Relations (APR) from the Canadian Public Relations Society (CPRS). Her research interest is in public relations for the public good and she is particularly interested in social media’s role in this context. Her research explores topics such as corporate social responsibility communication on social media, mental health promotion on social media and acculturation through social media.

Ran has held multiple research grants from the Social Sciences and Humanities Research Council of Canada (SSHRC). She has published in multiple peer-review journals such as Health Communication, Public Relations Review, International Journal of Communication and Journal of Public Relations Education. She also serves as the Communication Sector Editor of Sage Open journal.

APR Maintenance:

Registration and participation in this professional development session for professionals holding the APR certification provides .5 of a unit towards accreditation maintenance. Record this session under Training>Seminars and Continuing Education Programs>.5 day or less.

 

Photo by Daria Nepriakhina on Unsplash