Since the first set of COVID restrictions were implemented more than a year ago, one of the biggest challenges communicators have faced is how to keep employees engaged. Through work-from-home orders to balancing the needs of parents whose kids were/are learning online, how did employers make it work?
Nutrien’s key role in the food supply chain made it an essential service almost from day 1. They focused not only on keeping their 22,000 employees safe and informed, but also on ensuring farmers had the services and solutions they needed to plant their crops, ensuring food security throughout the pandemic. At the same time, their diverse international workforce required communication that addressed their needs whether they worked in a mine, a manufacturing facility, in the field or in offices in seven countries. Hear how Nutrien managed employee communications from the outset of the pandemic and how they’ve maintained engagement throughout a year when uncertainty was the only certainty.
Tech powerhouse, Benevity, provides corporate purpose software that integrates community investment, employee, customer and non-profit engagement solutions into one platform. Trusted by the world’s most purpose-driven brands to engage their people and communities in doing good, Benevity is taking the world by storm. How does a geographically diverse tech company manage its own employee engagement while simultaneously sustaining the employee engagement efforts of its own clients?
Find out how PR professionals at Nutrien and Benevity developed and implemented employee engagement strategies that kept their people focused and committed to their organizations throughout this period of sudden and long-lasting change.
Live Q&A will follow.
Megan Fielding is Vice President, Brand & Culture Communications at Nutrien, the world’s largest provider of crop inputs and services. Nutrien plays a critical role in helping growers increase food production in a sustainable manner, producing and distributing 25 million tonnes of potash, nitrogen and phosphate products world-wide.
April Vande Beek is the Manager of Communications & Culture at Benevity, a certified B Corporation, and leader in global corporate purpose software. Benevity provides the only integrated suite of community investment and employee, customer and non-profit engagement solutions.
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APRs: This session is worth 0.5 accreditation maintenance points.