When: Thursday February 17, 2022, 12 noon – 1:15 pm 

Where: Online via Zoom

Register: https://www.eventbrite.ca/e/ethics-in-communication-and-public-relations-tickets-249057396377 

Cost: CPRS Calgary and CPRS Edmonton Members: $10, Non-Members: $25, Students: $5


Everyone thinks they know ethics, or how to handle an ethical situation… until they are confronted by an unexpected ethical dilemma.

And every seasoned PR pro will tell you that – sooner or later – you will be confronted with a difficult ethical situation.

How do you get your spidey sense focused on identifying and overcoming difficult ethical situations? By reviewing ethical scenarios, practicing, and discussing how you would deal with the situations, and using the ethical tools available to you through CPRS and other professional associations.

You will learn:

  • How to use the CPRS Decision Tree when faced with an ethical dilemma
  • Hindsight is 20-20: We’ll look at some case studies and have an interactive discussion of how the Decision Tree could have assisted with the situations
  • If you’re brave enough — Bring your ethical dilemmas or challenges and get the advice of your peers.

Join us online on February 17 at noon MT for an Alberta-wide session presented by CPRS Edmonton and CPRS Calgary. February is Global Alliance Ethics Month.

Our Presenter:


Principal and Chief Strategist at ARABESQUE Communication and Vice President, Engagement and Communications, AER

Nancy is an award-winning strategic communication, organizational and cultural change, and business leader with over 20 years diverse organizational experience. She has a strong record of delivering successful projects demonstrating excellence that have won over 20 awards from professional organizations.

Throughout her career she has advised senior executives and managers on effective communication strategies for finding solutions to complex problems.

Accredited with all three International Association of Business Communicators (IABC) professional designations, and with Canadian Public Relations Society (CPRS), and inducted as a Fellow of the Canadian Public Relations Society (FCPRS). She holds IAP2 certification and ICS 100 – ICS 400 certifications. She is the global IABC Ethics Chair.

Specialties: Helping companies achieve their business goals through integrated strategic communication that incorporates best practice communication in a diversity of communication arenas, including internal and stakeholder communication, executive communication, crisis/issues management, branding/messaging and reputation management, media and external relations, government relations, public affairs, relationship management.

Accreditation Maintenance:

Registration and participation in this professional development session for professionals holding the APR certification provides .5 of a unit towards accreditation maintenance. Record this session under Training>Seminars and Continuing Education Programs>.5 day or less.


Photo by Nathan Dumlao on Unsplash.