Does the PR accreditation matter? We asked employers
Experienced communicators across the country often ask themselves an important career question this time of year; is it time I finally pursue public relations accreditation?
The deadline to apply for the Accredited in Public Relations (APR) is Dec. 1. Information about the accreditation process can be found on the Canadian Public Relations Society (CPRS) Calgary website.
Why does the APR designation matter? We asked two employers:
“Does accreditation matter? While I’ve talked a lot about how it matters to me personally and professionally, as an employer it means a great deal. When I see an APR after a PR professional’s name I know the dedication to education, ethics and excellence that brought them to that level of achievement. To me, the APR demonstrates a commitment to personal growth and professional development, qualities that are important for the leaders in the public relations profession.”
Kim Blanchette, APR
Vice President Public Affairs, Alberta Energy Regulator
National President, CPRS
“Accreditation demonstrates commitment to the profession and to lifelong learning. Achieving an APR designation is a testament to proficiency and knowledge that ensures and validates our use of tools; expertise with strategic management and thought leadership against a high bar and standards that have stood the test of time. There is no other comprehensive and fulsome assessment of the strengths, knowledge and expertise of the communication professional – the APR is the sign of the professional communicator.”
Nancy H. Arab, APR, ABC, FCPRS, CMP
Past President, CPRS Calgary (2015/16 and 2007/09)
Candidates considering CPRS accreditation are invited to:
CPRS Calgary Accreditation Info Session
Wednesday, Nov. 9 – 5:30 p.m.
Mount Royal University – Room T295
Calgary, AB
To learn more about earning your APR designation or to register for the info session, email CPRS Calgary Accreditation Chair Kyle Marr today at accreditation@cprscalgary.ca.
