Communications and Marketing Specialist

Communications & Marketing Calgary, Alberta

About Bethany

Bethany Care Society (Bethany) is one of Western Canada’s largest not-for-profit providers of care, housing, and community services for seniors and adults with disabilities. Since 1945, Bethany has provided high-quality, person-centred care focused on the unique physical, emotional, and spiritual well-being of our residents and tenants. We create caring communities to support Albertans to age well.

Why Bethany?

We offer generous vacation and leave time, competitive salaries, benefits, retirement savings programs and top-ups for maternal leaves. We are committed to employee well-being and giving back to our community. We invest in our people because they are the reason for our success.

For more information, check out this video about Working at Bethany.

About the role

Bethany Care Society is seeking a Communications and Marketing Specialist who will play an integral role in the organization, shaping how Bethany is seen, understood, and experienced by our residents, families, employees, partners, and the broader community. As a key storyteller and brand steward, this role collaborates with internal teams and external partners to plan and execute communications and marketing initiatives that strengthen our organization’s brand and visual identity. This includes developing advertising, website content, social media campaigns, event materials, and other collateral. The role will also ensure consistent messaging across all platforms, manage multiple projects in a deadline-driven environment, analyze performance metrics, and handle sensitive information with professionalism.
The ideal candidate thrives in a dynamic environment, able to balance strategic planning with hands-on execution, managing multiple priorities, and adapting messaging to meet diverse stakeholder needs. This role also requires sound judgment, creativity, strong relationship-building skills, and the ability to manage confidential information with discretion.

What You will Do: 

  • Support Bethany’s communications and marketing strategies by implementing initiatives that enhance the organization’s reputation and promote its mission of Creating Caring Communities.
  • Develop and manage engaging content for social media, websites, newsletters, and other communication channels that celebrate residents, families, and employees.
  • Ensure brand consistency and alignment with Bethany’s visual identity across all materials and platforms.
  • Coordinate and support the planning and execution of events, photoshoots, and video productions.
  • Collaborate with internal teams, leaders, and external partners to deliver projects that meet organizational goals and timelines.
  • Track, analyze, and report on communications and marketing performance metrics to support ongoing improvement.
  • Foster a positive and collaborative work environment by supporting team members, sharing knowledge, and contributing to organizational initiatives.
  • Demonstrate a commitment to safety, professionalism, and continuous learning in alignment with Bethany’s values and Standards of Conduct.

What You Bring:
Education:

  • Post-secondary diploma/degree in a relevant field such as communications, public relations, marketing, or journalism or related experience.

Experience:

  • Minimum of 3-5 years of experience in communications and marketing.
  • Experience in the non-profit sector and/or a healthcare environment is an asset.
  • Event planning, photography, and graphic design experience are considered an assets.
  • Valid Class 5 driver’s license (occasional travel to various sites is required).

Additional Skills:

  • Strong organizational skills with the ability to manage multiple tasks in a fast-paced environment.
  • Excellent writing and editing skills for a variety of platforms.
  • Strong understanding of digital marketing and communications, all social media platforms and website content management systems.
  • Proficiency in Microsoft Office Suite and basic Adobe Creative Cloud tools (e.g., InDesign, Photoshop), and/or Canva.

 Position Information:

  • Posting Number: 25-9363
  • Position Number: PR-CP80-004
  • Location: Bethany Corporate
  • FTE: 1.00
  • Non-Union
  • Position Type: Full-Time Permanent
  • Hours of Work: Monday to Friday (8:00-16:15) hours

How to Apply:

Like what you see and think you have what it takes to join our team?
*INTERNAL APPLICANTS* Internal applicants must utilize their @bethanyseniors.com email address in order to be considered for the role; failure to do so may result in omission from the selection process.
Apply Online at: http://bethanyseniors.com/careers/ by submitting your resume and cover letter.
All applicants are thanked for their interest. Only those selected to move forward will be contacted.
Bethany Care Society is an equal opportunity employer.
Successful candidates will be required to obtain a Criminal Background Check and provide proof of all mandatory immunizations.
Bethany Care Society complies with the Personal Information Protection and Electronic Documents Act (PIPEDA). By forwarding your resume to Bethany you are consenting to the collection and use of your personal information for this job competition. Your information will be kept strictly confidential.