Susan Francis Prize

The Susan Francis Prize is awarded annually by CPRS Calgary for the public relations student who completes a submission about a project that has or may contribute to making the world a better place.

The Prize

This $1,000 Prize is awarded annually by CPRS (Calgary) through the Communications + Public Relations Foundation to a student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT Polytechnic. To qualify, the student must be in his/her final program year (term start September 2018).



Entries for consideration by the jury will consist of a public relations/communications campaign proposal created to meet specific organizational objectives.  Topics for entries should be selected from issues that were important to Susan Francis in her career including gender equality, the environment, international development, political action, charity and crisis communication (see Appendix A for more information).  The public relations/communications campaign would be implemented to the benefit of a specific organization—the organization must be identified.  The project should contribute to making the world a better place.


Writing must be clear and concise and the entry must demonstrate the understanding of communications strategy development, tactics, overall implementation of the project and how it would be evaluated, as well as his/her personal passion in meeting the communications goals. The use of the RACE formula is required as an appropriate means to fully explain the project and cover the areas listed above.


All submissions will be juried against stated criteria and scored for imagination, creativity, and professional understanding of the public relations process and demonstration of ethical standards. There is no length requirement, though students should submit a proposal thatmeets the criteria above.


Susan Francis

Susan Francis was educated at the University of Calgary and Carleton School of Journalism (Hons). She earned CPRS Accreditation in 1986. At various times in her career she was a member of CPRS Ottawa, Calgary, Edmonton and Vancouver.  She dedicated her life and career to implementing programs of action for causes that she was passionate about.  Established by the Francis family, the Susan Francis Prize is awarded in Susan’s memory.



Applications should be sent electronically to CPRS (Calgary) through the Communications+ Public Relations Foundation, at A jury chair and three public relations professionals from Calgary will review all submissions and determine a winner by scoring submissions against pre-determined measures.



Deadline is January 21, 2019 with the winner notified on or before March 1, 2019.


Contact Information:

Address: 783 Annette Street, Toronto, ON M6S 2E4

Phone number: 416-239-7034 ext. 221.


Submission Timeline

Deadline is October 15 with the winner notified on or before December 1 each year and announced in our News section.