How WestJet Bounced Back from the Pandemic: A Three Act Story
Richard Bartrem, former Vice President of Marketing Communications at WestJet shares how the airline navigated through the pandemic.
In this online session, Richard will share how WestJet navigated through the unprecedented COVID-19 pandemic from a marketing and communications perspective, and how the airline has been able to recover after unforeseen setbacks. You’ll learn about the various communications tactics that Richard and his team made use of to guide WestJet through an incredibly challenging time, and some of his key takeaways from the experience.
Date: Thursday, October 20
Platform: Zoom (link to be sent out prior to the event)
Time: 6:00 to 7:30 p.m. MT (one hour presentation followed by 30-minute Q&A)
$10 for CPRS Members
$5 for CPRS Student Members
$25 for Non-Members