News/Blog

//News/Blog

Nov 8, 2016

MRU Students Available for Nonprofit Communications


Attention nonprofit communicators - Do you need some hands-on assistance with a public relations project or event this winter?

The Public Relations program at Mount Royal University is recruiting opportunities for students to work with nonprofit organizations on PR projects and events during the winter 2017 semester.

 The students, who are in their third year of the Bachelor of Communications, Public Relations program, will work in four to five member teams and will be supervised throughout the course. 

During the semester long course, students will examine the PR function and will develop an understanding of PR planning and implementation.  Students will learn how to assess an organization in terms of PR issues/opportunities and how to apply communication planning tools and tactics in support of the organization’s strategic goals and objectives.  One third of the course will be dedicated to strategic event planning and implementation.

 As a result of participating in the community service learning component of the course, clients gain hands-on, tangible campaign materials and support while students gain valuable hands-on PR experience and acumen in the nonprofit sector. 

Previous projects have included the development of

  • engagement events
  • web content
  • fundraisers
  • social media campaigns
  • alumni events
  • brochures and written materials

Previous clients have included a wide range of organizations including health and wellness, youth and family services, criminal justice, education, community engagement, and sports.  

 

Interested? Please contact Allison MacKenzie, ABC directly at 403-440-8748 or by email amackenzie@mtroyal.ca to sign-up to work with a student team or for more information.